Growth Goat was founded in 2021 by Dawson Young, a finance enthusiast and social media influencer. Dawson originally started out as a social media marketing expert helping various fintech brands to increase their social media presence
After a lot of research with countless founders, Dawson came to find that an appealing social media wasn't a priority. Like every great business, Callum wanted to solve a problem that fintech companies were struggling with when he realized it was staring him right in the face. Traditional forms of advertising are ineffective especially when trying to reach a genz audience but the solution to the problem of effectively tapping into a genz market came across as a lightbulb moment.
Create a vehicle to help fintechs tap into their desired audience in the form of influencers. With the network of influencers that Dawson has built it enables him to play a game of snap with the companies target audience and the influencers audience to have direct target marketing.